Retargeting Campaigns

Coming soon to Classet, we're excited to announce Outbound Recruiting Campaigns - a powerful new feature that transforms how you re-engage your candidate database. Combine the power of instant AI interviews with intelligent outreach to scale your recruiting efforts exponentially.

Create Outbound Candidate Instant Interview Campaigns

The Hidden Talent in Your Database

Every recruiting database is filled with untapped potential:

• Candidates who weren't quite ready to move last time

• People who ghosted during the process

• Candidates who turned down previous offers

• Professionals who might be ready for their next move

• Applicants who never got a proper screening

Until now, these candidates have been needles in a haystack - valuable but too time-consuming to re-engage effectively.

Introducing Outbound Recruiting Campaigns

Our new feature re-engages promising candidates through personalized outreach that connects them directly with our AI interviewer. No more resource-heavy screening calls or manual follow-ups - just efficient, scalable candidate engagement.

What's Changed:

Smart Candidate Targeting

• Upload CSV lists of candidates to target

• Filter candidates by ATS stages (applied, screened, rejected, etc.)

• Target candidates who dropped off in specific stages

• Identify candidates ready for re-engagement

• Import candidates from multiple sources

Intelligent Campaign Creation

• Build targeted outreach sequences

• Personalize messages at scale

• Set up custom follow-up cadences

• Monitor engagement metrics in real-time

Instant AI Interviews

• Direct candidates straight to AI screening calls

• Let them learn about new opportunities

• Capture updated availability and interests

• Get complete candidate profiles automatically

• No manual scheduling needed

How It Works

1. Campaign Setup

   • Upload your candidate list or filter by stages your ATS

   • Set your engagement sequence

2. Automated Outreach

   • Personalized messages sent

   • Candidates directed to instant interviews

   • AI handles all screening

   • Interview notes sync back to your ATS

3. Performance Analytics

   • Track response rates

   • Monitor interview completion

   • Optimize campaigns

Real Impact for Recruiters

• Scale Your Reach: Re-engage thousands of candidates simultaneously

• Zero Extra Resources: AI handles all screening conversations

• Save Time: Eliminate manual outreach and scheduling

• Improve Experience: Give candidates instant information

• Track Everything: Monitor all outreach in one place

Use Case Example

Imagine you have 1,000 candidates who applied but never got screened. The system will:

1. Create a targeted campaign

2. Send personalized outreach

3. Direct interested candidates to instant AI interviews

4. Automatically screen and evaluate them

5. Present you with qualified, interested candidates

Campaign Types

Re-Engagement

• Previous applicants who never interviewed

• Candidates who ghosted mid-process

• Silver medalists from past roles

Stage-Based

• Target by specific ATS stages

• Re-engage candidates who declined

• Reach out to incomplete applications

Source-Based

• CSV uploads from events

• Imported candidate lists

• Multi-source campaigns

The Future of Outbound Recruiting

Manual candidate re-engagement is too resource-intensive to be effective at scale. By combining intelligent targeting with instant AI interviews, we're helping recruiters unlock the full value of their candidate networks without increasing their workload.

Coming soon to all Classet customers on the enterprise plan with a custom ISV number. Book a demo to be first in line when we launch Outbound Recruiting Campaigns.