Case Study: How Mood Health Gained a Competitive Advantage with AI-Powered Recruiting

Executive Summary

Mood Health, an online mental health company with 150+ providers serving patients of all income levels, transformed their high-volume recruiting process using Classet's AI Recruiter. The result: reduced no-show rates, streamlined recruiter workflows, and a competitive advantage in the healthcare talent market.

"I definitely think of it as a competitive advantage in a highly competitive field. If a candidate is applying to 50 or 100 jobs… and then from one of them they get a text message with the ability to immediately hop on the phone with someone and answer any basic questions. It's just an opportunity for us to stand out from the crowd."
— Mike Clare, Founder and CEO, Mood Health

The Challenge: High-Volume Recruiting in a Competitive Market

The healthcare recruiting landscape has evolved dramatically, with candidates applying to dozens of positions simultaneously. For Mood Health, this created specific challenges:

"We were running into challenges where people would apply, and then it felt like by the time we had a call with them, they had applied to 50 different jobs. They couldn't remember which one was which." — Mike Clare

"A lot of people not showing up for their first interviews...there's just so many jobs available for these therapists.” — Mike Clare

The core issue: Candidate drop-off rates were high, and when candidates did connect with recruiters, valuable time was spent reacquainting them with the company and covering basic job details, rather than having meaningful conversations about fit and qualifications.

"It was causing us to spend a lot of time and effort on these first interviews with people who it really didn't feel like they really understood us or felt connected to the company when they applied." — Mike Clare

This inefficiency meant recruiters were investing time in candidates who weren't fully engaged, while potentially missing opportunities with genuinely interested applicants who needed faster response times to stay engaged in the process.

The Solution: AI-Powered First Touch

Mood Health implemented Joy, Classet's AI recruiting assistant, to handle initial candidate interactions with 24/7 availability and instant response times.

Key Results:

Immediate Competitive Advantage:

"It allows people to engage a little bit more, know more about our brand, more about our company, and get more people to then continue through with the next stages." — Mike Clare

Better-Informed Candidates:

"Something about having [the introduction] being done by voice over a phone call allowed people to really decide for themself, whether it was the right job for them... [and] allowed these applicants to get a much better sense of who we were, what we were offering, and whether it'd be a good fit for them." — Mike Clare

Significant Time Savings:

"A lot of interview time saved... a lot of time saved with emailing back and forth... and then a lot of time saved with no shows for first interviews." — Mike Clare

Higher Show Rates:

"We saw a lot higher show rate for the first human interview after working with Joy." — Mike Clare

The Human-AI Partnership

Rather than replacing human interaction, Joy enhanced it by handling basic questions and company introductions, allowing recruiters to focus on deeper connections:

"Let's let Joy answer all these fundamental questions and give the basic overview of the job... and then allow for more time during the 1:1 interviews to build the emotional connection and have that depth." — Mike Clare

"[We used Joy as a] supplement to interviewing, and a tool to help make the actual interviews more impactful. When you do get to an interview with a human, you can get to the more important information, not have to spend as much time covering the very basics." — Mike Clare

Implementation Success

The setup process was seamless and low-risk:

"Classet made it so easy to get set up that it was pretty low to no risk of just seeing how it goes... you guys just ingested our job post and our website, and then [Joy] was able to answer all the major questions that people had." — Mike Clare

Key Statistics: Mood Health and Classet Over 90 Days

• 1095 Completed Interviews with Joy

• 300.5 hrs of Recruiting Time Saved Enabling Richer 1:1 Conversations

The Bottom Line

Mood Health's success demonstrates how AI voice technology can create a genuine competitive advantage in healthcare recruiting. By providing instant, 24/7 candidate engagement while preserving meaningful human connections, they've optimized their hiring process and improved outcomes for both candidates and recruiters.

"Overall, it's smooth... a lot more natural than we assumed it would be... it fit into the process where we weren't looking for Joy to do too much. We were looking for it as a first step, a first way to connect, and then lead to a human interview." — Mike Clare

The key insight: AI doesn't replace human connection—it ensures that when human interaction occurs, it's more informed, engaged, and productive.

About Mood Health: A 6-year-old online mental health company providing accessible therapy and psychiatry services through 150+ employed providers, partnering with hospitals and health systems nationwide.