Case Study: How MAU Took High-Volume Hiring From 8-5 to 24/7

How MAU Modernized 50 Years of Staffing Excellence with AI-Powered Recruiting

Executive Summary

MAU is a family-owned business that provides end-to-end workforce solutions to manufacturing and supply chain companies nationwide. MAU transformed its high-volume recruiting process using Classet's AI recruiter, Joy. The result: 24/7 candidate engagement, 80-90% orientation attendance rates, and a competitive advantage that's helping them win new business in an increasingly demanding market.

"We currently have almost 50% of all of our interviews done outside normal business hours. Classet has moved us from a traditional eight-to-five operation to an always-on operation. We're now a 24/7 business."

— Will Doss, Senior Systems Analyst, MAU

The Challenge: High-Volume Recruiting for Industrial Manufacturing

MAU has built its reputation on delivering exceptional service to major clients like BMW, Kimberly Clark, and John Deere. After 50 years of growth, traditional recruiting methods were creating bottlenecks.

"We felt the challenge of keeping up with the growing volume of applications. We were getting hundreds of applications a day, and any inconsistencies or delays jeopardized candidates falling through the cracks." — Will Doss, Senior Systems Analyst, MAU

The core challenges were multifaceted:

• Volume Overload: Some branches received hundreds of applications daily with limited recruiter capacity

• Inefficient Screening: Significant time spent interviewing unqualified candidates

• Limited Availability: Traditional 8 am-5 pm operationsare missing candidates who work industrial shifts

• Quality vs. Speed: Balancing thorough screening with rapid response times for high-volume clients

"We were spending a lot of time interviewing candidates who were not really fit for the jobs. We were looking for a solution that would allow us to find and engage high-quality candidates."

— Will Doss, Senior Systems Analyst, MAU

The Solution: Always-On AI Recruiting

In early 2025, MAU launched its "talent service optimization initiative," implementing Classet’s AI agent Joy to handle initial candidate screening with 24/7 availability, while maintaining MAU’s commitment to high-touch customer service.

Key Results:

Dramatic Improvement in Show Rates:

"We had one recruiter working for Michelin who would schedule 10 people for orientation, and four would show up. So, a 40% show rate, which is not great. After implementing Classet, the show rate jumped to 80 to 90%." — Will Doss, Senior Systems Analyst, MAU

24/7 Competitive Advantage:

"We've seen people who come home from work at seven o'clock and apply on our job board. They get a text within 15 minutes. They complete the interview, and all of this took about 30 minutes, and now they're in our system." — Will Doss, Senior Systems Analyst, MAU

Massive Scale Achievement:

Starting with 4 jobs across 2 branches, MAU now runs 30+ jobs with plans to expand to 150. MAU conducts over 3,000 AI interviews monthly, demonstrating the scalability of its solution.

Operational Efficiency Gains:

"Our recruiters are enjoying it because they are more efficient, they're able to go to a candidate record, they're able to see a summary of that interview. They're able to look at their work history and oftentimes right there, they can determine if a candidate's going to be a good fit or not." — Will Doss, Senior Systems Analyst, MAU

The Human-AI Partnership

Rather than replacing human interaction, Joy enhanced recruiter effectiveness for MAU by providing detailed candidate insights while preserving MAU's signature customer service approach:

"We didn't want to be a fully automated process. It’s important that we continue to provide a strong customer service experience, and that means combining Classet’s automation with our recruiters' personal touch, providing that strong candidate-to-recruiter experience." — Will Doss, Senior Systems Analyst, MAU

Business Development Success

The AI implementation became a competitive differentiator in new business negotiations:

"We had a client ask us what our AI policy was and what we were doing. We were able to share Classet’s strong security and bias prevention policies. They were impressed by how we were utilizing AI. We find that new clients want modern, up-to-date businesses to run their operations, so the use of Classet has been a competitive advantage for us." — Will Doss, Senior Systems Analyst, MAU

Addressing Industry Concerns

Despite initial concerns about AI adoption in industrial manufacturing, the results exceeded expectations:

"There's always that fear of AI and change... with industrial manufacturing, not all applicants are tech savvy, but we’ve found that it’s been a positive experience for our candidates. Almost 75% of our workforce is Gen Z or millennials... the younger generations are much more comfortable in this new AI environment." — Will Doss, Senior Systems Analyst, MAU

Implementation Success

The transformation enabled MAU to maintain its service excellence while dramatically scaling its operations:

"We love the product, and working with the Classet team has been great. They've really helped all areas of implementation along the way. The customer service has been great, the camaraderie has been great." — Will Doss, Senior Systems Analyst, MAU

The Bottom Line

MAU' success demonstrates how a 50-year-old family business can leverage AI to modernize operations while preserving its core values. By providing 24/7 candidate engagement and improving screening efficiency, they've created a sustainable competitive advantage that benefits both their clients and candidates.

"We are just continuing to modernize, keep up to date with the growing ecosystem of staffing, and we pride ourselves on being an industry leader in what we do." — Will Doss, Senior Systems Analyst, MAU

The key insight: AI-powered recruiting doesn't replace the human touch, it amplifies it, allowing established companies to scale their expertise while maintaining the personal service that built their reputation.

About MAU: MAU is a family-owned business that provides end-to-end workforce solutions to manufacturing and supply chain companies nationwide. MAU is known for their commitment to exceptional customer service for both clients and associates.