> This is the markdown version of https://www.classet.ai/blog/hire-from-social-media > Learn more at https://www.classet.ai # You Can Now Hire from Social Media in Classet, with Reelist Classet and Reelist partner so you can source frontline candidates on Instagram, Facebook, and TikTok, launched from Classet, then interview them by phone the moment they apply. [![Paul Jones](/_next/image?url=https%3A%2F%2Fassets.basehub.com%2Fe0b5701f%2F6599306507912123f90f150a8bfaaf6c%2Fscreenshot-2026-01-28-at-10.53.16-am.png%3Fwidth%3D100%26height%3D100%26quality%3D100&w=96&q=75) Paul JonesHead of Growth at Classet ](/blog/authors/paul-jones) October 28, 2026 Product Updates, AI Recruiting ![Classet and Reelist logos joined by a plus sign, representing the Classet and Reelist partnership](/_next/image?url=%2Fimages%2Fblog%2Fhire-from-social-media.png&w=3840&q=75) Most frontline hiring budgets still go to job boards. The workers you most want to hire, a working electrician or a nurse with a steady shift, aren't scrolling job boards. They're scrolling Instagram on their lunch break. Classet customers can now hire from social media. We've partnered with [Reelist](https://www.reelist.com/) to put your open roles in front of candidates on Instagram, Facebook, and TikTok, and Joy gives those applicants a phone interview the moment they apply. Quick answer Classet customers can now hire from social media. Through a partnership with Reelist, you can source frontline candidates on Instagram, Facebook, and TikTok and screen them right away. A recruiter picks jobs in Classet, and Reelist starts sourcing on social. Candidates apply in a few taps without leaving the app, answering the job's screening questions as they go, and Reelist sends through only those who meet the job's qualifications. Joy, Classet's AI recruiter, calls them the moment they apply for a structured phone interview. Qualified applicants land in Classet or your own ATS, with a summary, transcript, and recording. The integration is available now to Classet customers. ## Why job boards stopped working for frontline hiring If you hire technicians, drivers, caregivers, or crew leads, you already know the pattern. You pay to sponsor a post, applications come in, and most of them never pick up when a recruiter calls back two days later. We wrote about this in [why Indeed applicants don't answer](/blog/indeed-applicants-not-answering) and [what an Indeed job post really costs](/blog/indeed-job-posting-cost). Two things are going wrong at once. First, you're fishing in the wrong pond. Job boards reach people who are actively looking. The strongest frontline workers usually already have a job, so they aren't searching. They're on social media like everyone else: in [Pew Research Center's 2025 survey](https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/), 71% of U.S. adults said they use Facebook, half use Instagram, and 37% use TikTok. Second, even good applicants go cold because the follow-up is slow. A candidate who applies on a Tuesday night and hears nothing until Thursday has often taken another offer, or stopped caring. Speed to first conversation decides more frontline hires than the wording of the job post does. Fixing only one of those problems doesn't get you very far. More applicants with the same slow follow-up just means a longer list of people nobody called. Fast follow-up on a thin applicant pool means you're very quick at talking to the wrong people. The partnership fixes both. ## What the Classet and Reelist partnership does [Reelist](https://www.reelist.com) is an automated social sourcing platform for frontline hiring, from nurses and skilled trades to restaurant general managers. Instead of relying on job board traffic, Reelist puts employers' open roles in front of local candidates on Instagram, Facebook, and TikTok, where they already spend their time. Reelist integrates with more than 65 applicant tracking systems and has reached over 10 million job seekers on social media. Classet is the AI recruiting solution for teams hiring hourly, skilled-trades, and frontline workers. [Joy, Classet's AI recruiter](/), calls applicants the moment they apply, day or night, and runs a structured phone interview in 25+ languages. Together, the two companies give employers a reliable source of qualified, interviewed applicants. Reelist reaches candidates where they already are, and Joy interviews them the moment they apply, before the interest fades. Your recruiters start the day with applicants who meet your must-have criteria and are ready to schedule. ## How to hire from social media in Classet 1. **Launch from Classet.** A recruiter selects the jobs to fill, and Reelist starts sourcing candidates on social media automatically. 2. **Apply on social media.** Candidates see your job in their TikTok, Instagram, or Facebook feed and apply in a few taps, without leaving the app they're scrolling. Reelist screens each applicant against the job's screening questions and passes along only qualified candidates. 3. **Interviewed the moment they apply.** Joy calls qualified applicants right away, runs your custom phone interview, answers their questions about pay, schedule, and the role, and flags who meets your must-have criteria. A human makes every hiring decision. 4. **One pipeline.** Qualified applicants flow into Classet or into your existing ATS, with a summary, transcript, and recording for each interview. It works whether you run hiring in [Classet Hiring Hub](/product/joy-ai-powered-ats) or keep your current applicant tracking system. Qualified applicants flow into whichever one you use, so recruiters don't have to learn a new tool. ## What employers get out of it The pitch for social sourcing is simple: lower cost and better people. The numbers back it up on both sides of the partnership. Metric Result Source Retention, social vs. job-board applicants Up to 3x higher Reelist customers Cost per hire, social vs. job-board applicants 30% lower Reelist customers Offers 12% more Classet customers Starts 18% more Classet customers Retention 17% higher Classet customers The Classet gains come from speed. When Joy interviews qualified candidates the moment they apply and surfaces them to the recruiting team, fewer of them take another job while they wait for a callback. "Our customers are tired of paying job boards for applicants who never hear back," said Nick Jones, COO and co-founder of Classet. "Reelist reaches great candidates where they already are, and Joy interviews them the moment they apply, day or night. Candidates find out fast whether the job is right for them, and recruiters start their morning with people who are qualified and ready to schedule." ## What candidates get out of it Candidates don't have to create a job-board account, upload a resume, or wait days to hear back. They see a job in a feed they already scroll and apply in a few taps, and Joy calls them the moment they apply. On that call they can ask their own questions, so they find out quickly whether the pay and the schedule work for them. Candidates rate it well. In [Classet's study of 10,167 post-interview ratings](/blog/ai-interview-candidate-experience), 88% rated their AI phone interview positively. "For years, job boards were the only option for frontline hiring. Not anymore," said Katy Schuck, COO of Reelist. "Employers can recruit qualified workers on social media as easily as posting a job, get every qualified applicant interviewed the moment they apply, and finally take control of their own hiring." ## Who this is for The partnership fits teams hiring frontline, skilled-trades, and healthcare workers who spend most of their recruiting budget on job boards with little to show for it: - [Skilled trades](/use-cases/skilled-trades): HVAC, electrical, plumbing, and other field technicians - [Healthcare](/use-cases/healthcare): nurses, CNAs, and caregivers - [Hospitality](/use-cases/hospitality) and restaurants: from crew members up to general managers If you hire the same roles over and over, social sourcing can be your main source of applicants, not just a backup to the job boards. ## Frequently asked questions ### How do I hire from social media in Classet? Select the jobs you want to fill in Classet, and Reelist starts sourcing candidates on Instagram, Facebook, and TikTok automatically. Candidates apply in a few taps without leaving the app they're scrolling. Joy then phone-interviews qualified applicants the moment they apply, and qualified candidates land in Classet or your ATS. ### Why hire from social media instead of job boards? The frontline workers you most want to hire often already have a job, so they aren't searching job boards. They are on Instagram, Facebook, and TikTok. Reelist customers see up to 3x higher retention and 30% lower cost per hire from social applicants compared with job-board applicants. For a side-by-side look, see Reelist's [Reelist vs. Indeed comparison](https://www.reelist.com/compare/reelist-vs-indeed). ### Do I need to replace my ATS to use the Reelist integration? No. Qualified applicants can flow into Classet Hiring Hub or into the ATS you already use, with an interview summary, transcript, and recording attached to each candidate. ### Who makes the hiring decision? Your team does. Joy runs a structured phone interview, collects answers to your questions, and flags who meets your must-have criteria. A person on your team reviews the results and decides who moves forward. ### Is the Reelist integration available now? Yes. The integration is available now to Classet customers in the platform. Contact us if you need help getting it configured and set up. If you're not a Classet customer yet, [book a demo](/demo?ref=blog-reelist), and we'll walk through how it would work for your roles. ### What languages can Joy interview in? Joy runs phone interviews in 25+ languages, so candidates sourced on social media can interview in the language they're most comfortable with. ## Summary - Classet customers can now hire from social media: through Reelist, you source frontline candidates on Instagram, Facebook, and TikTok, and Joy interviews them by phone the moment they apply. - Recruiters launch social sourcing from Classet, candidates apply without leaving the app they're scrolling, and Reelist pre-screens them against the job's qualifications. - Reelist customers see up to 3x higher retention and 30% lower cost per hire from social applicants versus job-board applicants. - Classet customers saw 12% more offers, 18% more starts, and 17% higher retention. - Qualified applicants land in Classet or your existing ATS, and a human makes every hiring decision. ## See it with your own roles If you're spending most of your recruiting budget on job boards and still chasing candidates for interviews, [book a demo](/demo?ref=blog-reelist) and we'll show you what social sourcing plus a phone interview the moment candidates apply looks like for the jobs you're hiring for now. To learn more about Reelist, visit [reelist.com](https://www.reelist.com). [![Paul Jones](/_next/image?url=https%3A%2F%2Fassets.basehub.com%2Fe0b5701f%2F6599306507912123f90f150a8bfaaf6c%2Fscreenshot-2026-01-28-at-10.53.16-am.png%3Fwidth%3D100%26height%3D100%26quality%3D100&w=128&q=75) Paul Jones Head of Growth at Classet Paul comes from an operator background running an Alpine-owned company, and brings firsthand experience with the hiring challenges Classet was built to solve. He's driven by a belief that the right technology can make meaningful work more accessible. ](/blog/authors/paul-jones) Follow Classet in Google Add classet.ai as a preferred source and our hiring research is more likely to show up in your Top Stories and AI Overviews. [Add as preferred source →](https://www.google.com/preferences/source?q=classet.ai) ## Explore More ### Use Cases - [RPO / BPO Recruiting](/use-cases/call-centers-bpo) - [Data Centers Recruiting](/use-cases/data-centers) - [Healthcare Recruiting](/use-cases/healthcare) ### Integrations - [Greenhouse](/integrations/greenhouse) - [Bullhorn](/integrations/bullhorn) - [Lever](/integrations/lever)